The hottest global printing and equipment market t

The development of the global printing and equipment market tends to be flat

the international financial crisis that broke out in 2008 has had a huge impact on the development of the global economy, especially the developed economies such as the United States, Europe and Japan have suffered a heavy blow in this process, and the national economy continues to be depressed, which also directly affects the development of the printing industry in these regions. According to the information provided by the printing associations of the United States, Italy, Japan and other countries, after the outbreak of the international financial crisis in 2008, the printing and equipment market in developed countries fell significantly compared with the peak period, and it has been weak for many consecutive years, showing a downward trend in the long run

current situation: the overall market growth is weak

the United States. According to Ralph Penney, President of the National Association of printing, publishing and paper processing technology suppliers, there were 39035 printing enterprises in the United States in 2000, which fell to 27977 in 2012, a decrease of 28% in 12 years. The trading volume of the U.S. printing market reached a peak of $174.5 billion in 2007, and fell to a trough of $140.6 billion in 2009. Although it has rebounded slightly in recent years, its growth has been sluggish. It was about $147 billion in 2012 and is expected to grow to $155 billion by 2014. But in the long run, it will continue to decline, and it is expected to be $145billion by 2020. Due to the overcapacity caused by the decline of the printing market, the amount of printing equipment in the United States fell sharply, from a peak of $4.2 billion in 2007 to about $2.5 billion in 2012, a decrease of 40% in just six years. Take the S-type sensor as an example

Europe. According to Quito corbela, Secretary General of the Italian Association of printing, paper making and paper processing machinery manufacturers, there were 121000 companies in the printing industry in 27 EU countries in 2012, with 842800 employees, and the income reached 88billion euros, a decrease of 13.2% in the last four years

Japan. According to the special director of Japan printing industry machinery industry association, the business volume of printing enterprises with more than four employees in Japan in 2011 decreased by 7.5% compared with the previous year, and the output value decreased to 5.6 trillion yen. It is estimated that by 2020, the transaction volume of Japan's printing market will drop from 7.9 trillion yen in 2010 to 7.4 trillion yen in 2020, a decrease of 6%. In 2012, the total production of printing machinery and equipment in Japan decreased by 2.1% over the previous year, and the output value fell to 157.3 billion yen

Germany. The association of printing and paper equipment and supplies manufacturers of the German Federation of machinery and equipment manufacturers represents 90% of the manufacturers in the field of printing and paper equipment in Germany. The sales revenue of its 130 company members in 2012 was about 9 billion euros, down more than 40% from the peak in 2006

analysis: various factors led to the decline

the most direct reason for the sluggish situation of the printing industry in developed economies such as Europe, the United States and Japan was the impact of the international financial crisis in 2008, which he believed at first. In addition, there are many factors that affect the development of printing industry in developed economies, mainly including the following points

the substitution effect of electronic media on print media leads to the shrinkage of the print market; The declining birth rate and aging trend of the population in developed economies have led to a decline in the demand for printed matter; The rising cost of mailing printing has suppressed the demand for printed matter. In the United States, about 50% of printed matter is distributed by mail, and the rising cost of mailing has a great impact; In European and American countries, environmentalists believe that printing is the enemy of environmental protection, which has led to a decline in social demand for printed matter; Emergencies such as the 2011 earthquake in eastern Japan have had a huge negative impact on all walks of life, including the printing industry

prospects: emerging formats are developing rapidly

in the case of weak overall growth, developed economies such as Europe, America and Japan also have some bright spots in the development of the printing industry. For example, in the case of the overall decline in printing demand, the development of packaging printing is relatively stable, especially in order to seek new growth points, European and American countries have carried out bold practices in new formats such as digital printing, web printing, cross media publishing, value-added services, and achieved good results, which, to a certain extent, indicates the future development direction of the printing industry in developed economies with a small force. At the same time, some developed countries began to pay attention to emerging printing markets such as printing electronics and 3D printing

the trend of digital printing is promising. A survey in the United States shows that when answering the question of which printing service you think will grow the fastest in the next two to three years, 62.4% of the respondents chose color digital printing and 53.5% of the respondents chose digital printing/variable data services, ranking in the top two among all the alternative answers. Peter Morris, President of the British Association of publishing, printing and media technology providers, believes that digital printing is an opportunity for the British printing industry. The average annual growth rate of digital printing in the UK is expected to be 9.9% from 2011 to 2015

web based printing services are in the ascendant. In the United States, 38% of the surveyed enterprises are optimistic about the development of web printing, and 30% of the surveyed enterprises are optimistic about the development of web stores and cross media marketing services. Compared with five years ago, printing enterprises have greatly improved their awareness of Web-based printing services

for example, RCS company in the UK, with 100 employees, mainly provides short version personalized prints. Through online ordering, it has established a dealer network covering the whole UK, and successfully created a value-added service model based on high value-added personalized prints

there is great application potential in emerging fields. In addition to traditional applications, the application of printing technology in emerging fields such as printing electronics, anti-counterfeiting printing, 3D printing has attracted wide attention, and is considered to be one of the potential growth points of the future printing industry. Ralph Penney said that by 2023, the U.S. print electronics market can grow from $15billion today to $80billion, and the global 3D printing or stereoscopic printing will grow from $2billion today to $6billion by 2019. At the same time, the anti-counterfeiting printing market, including holograms, RF tags, biometrics and smart cards, has reached $37billion in the United States

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